We deliver high-performance media campaigns throughout the funnel, from TV to remarketing, that provide not just traffic, but the highest revenue per visitor possible. We have a track record nearly two decades long of identifying and engaging audiences that convert and consistently drive down CPAs.

We work before we work. Meaning, we understand your business, audience segments, analytics, creative, and conversion rate to ensure your campaigns are converting as strongly as possible. Your media is always spending, therefore we don’t work “normal hours”. We’re always monitoring, testing, and optimizing to make you more successful.

Paid Search – Google Ads

Facebook has certainly closed the gap with Google in the e-commerce space, but Google’s pay per click advertising is still the top channel for most lead generation and professional service companies.

With a rising cost-per-click and an ever-changing technological & competitive landscape, paid search can be a volatile channel that leads business owners and marketing executives to question its sustainability. Still, if executed by the right team of practitioners, Google Ads can be one of the most lucrative, game-changing channels for your business.

SEM Growth is a Certified Google Partner, working directly with Google to maximize return on investment for our clients.

Learn more about our paid search offering and how we have a 15+ year track record of delivering long-term wins for our clients.

Search Engine Optimization

Too often organic traffic and SEO live in a ‘black box’ of “I know it’s there, I see my competitors there, but I’m afraid to touch it”.

98% of people searching on Google choose websites ranked on the first page of results. We get our clients there and keep them there. SEO is a long-term play and results rarely come overnight (like exercising), but the return-on-investment is extraordinary.

Contact us for a free SEO audit of your website. We’ll share insights about your domain rating versus your competitors and how likely you are to be able to rank for high commercial intent keywords that generate revenue while you sleep.

Facebook and Instagram Advertising

Facebook & Instagram have become one of the top channels for brand building & customer acquisition.

Facebook has developed possibly the single best cross-device attribution platform in existence, which means enhanced attribution for your marketing campaigns. Translation? It’s easier to tell if your ads are generating incremental revenue.

FB & IG can single-handedly scale (transform) your business quickly. We’ve been behind several of these transformations – building media programs from scratch: testing audiences, finding ROAS and scaling to exit and beyond.

If you’re having trouble finding return-on-ad spend or scaling on Facebook, reach out. Our media team will conduct a deep audit of your campaigns, creative, placements, and demos and identify opportunities.

CAC, LTV, and PBP – Knowing Your Numbers

Understanding your numbers is critical to successful customer acquisition. In particular, knowing your customer lifetime value (LTV) and your payback period (PBP) is key to discerning if your campaigns are hitting the right customer acquisition cost (CAC). A faster payback period means more profit cycles in a shorter time period.

Customer segmentation to identify profitable audiences and cohort analysis to understand improvements over time can help dial in your customer lifetime value.

If you’re a young company and you don’t have months or years of data to calculate CAC, get in touch. We have a formula for helping young companies project LTV for honing in their CAC targets.